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qdnto15z
Posted: Fri 20:13, 09 Aug 2013
Post subject: hollister Ten Tips For An Effective Logo Design
?A logo should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.?
Above is a statement quoted by Steven Gilliantt defining an important tip for designing a logo. It actually reflects all about the company ?culture, image and vision. All that the company is and wants to achieve can be represented through a logo. This is the reason why the industrialists give so much focus on the designing and finalization of its logo. Its shape, colour, font, and image are all factors through which the goals and objectives of the organization are reflected.
Few of the points to mark while making a striking logo are listed below:
üIt should be simple and memorable: The design should be such that after seeing it once, the person should be able to keep it in memory. He should be able to recognize it as your
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company logo whenever and wherever he sees it. No brainstorming should be required to catch the true essence of the logo.
üDesigning should
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be through a process: As logo holds such importance for a corporation, designing should not be taken lightly. Designer should take
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it through a well defined process where he or she first plans following a questionnaire about the organization. It would be better if there is more than one designer as this would bring a mix of creativity and would surely
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be better than that created by a single designer.
üNo dependence
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on its size: As
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Steven had said, the
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company logo should be able to reflect the same meaning when in stamp size or in poster size.
üColours should be appropriate: Depending on the target costumers, colours used in the logo should be perfect. Colourful dancing alphabets are perfect for a logo of a company dealing in children products, but are ambiguous for a restaurant.
üShould be recognizable throughout media: As technology advances, newer media inventions would be appearing. You will have to advertize their too and so your logo should be such that it can attract customers through every media.
üTry to avoid monotony and don?t use more than
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three colours: Monotone is something not so well preferred by any person and too many colours will make it appear a bit confusing for the viewers.
üAvoid being a copy cat: Your company
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logo should be yours ? unique and creative. It should not appear as if duplicated from some other logo ? partially or completely. Yes, you can catch ideas from some other logo.
üCreate a timeless one: Your logo should
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be totally independent of time.
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Don?t design trendy logos that appear obsolete after the particular trend goes. Instead develop something for all times.
üLogo is not photo: Don?t confuse logo with photo. It?s different. It should have some surprising element in it which can catch anybody?s eyes and keep it attached.
üAvoid unnecessary details: People think that a logo should have every detail demonstrated on it. It?s not that. They just need to represent the significant ones through minimum figures.
Knowing these points would surely help you in the future to develop a nice meaningful logo. These are the most important points you need to keep in mind whenever you have the need to create a logo.
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By:
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