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Two Primary Ways Of Writing A Sales Letter That Works! In June of 2005, I became a freelance copywriter. Since that time, I've worked with 65 different clients. I've written three or more projects with some abercrombie In Case You Actually Need A Huge Number Of High Quality Website Traf clients. Other clients have been working with me for longer than two years. So I've been able to observe what works and what doesn't. After trying a number of different approaches, I've concluded there are two primary ways of writing a sales letter that works. Method #1: Create the best letter possible. The majority of clients want the "best" sales copy possible. They don't want anything less than this. A client like this will ask peuterey outlet me to go through endless abercrombie edits woolrich parka and revisions. He will tweak words throughout the letter. He will change his mind more often than he changes clothes. A client like what I've described is convinced that a long, drawn-out editing process will produce the best moncler pas cher sales copy possible. But let me pose a question. How do we determine barbour uk outlet what is "best?" Is it based on our own opinion -- or the market's opinion? A client who louboutin pas cher Obtain The tries to create the "best" sales copy possible is convinced nike air jordan pas cher he knows what's "best." And so he continues editing for days -- even weeks -- thinking he's making a difference. When, for more details visit to www.sales-letter-secret.com really, his work is counter-productive. Think about it... is one word way down on page 12 going to appreciably change the conversion rate or how prospects react to the product or service being sold? Not really. Here's my opinion: Neither you nor I know what's "best" when it comes to writing copy and converting prospects into customers. We are only armed with educated opinions. Those opinions are only validated once the letter has been put to the test. With that in mind, let me show you... Method #2: Create a letter that's "good enough." This second method is completely different than the first. It acknowledges up front that all we hollister co france have are giubbotti peuterey educated opinions. This assumption leads us to create a sales letter that's good enough so we can then test it to see how the market woolrich bologna responds. Using this somewhat controversial approach, for more details visit to www.web-sales-letter-supreme.com you can write a strong sales letter that hits all the key selling points and makes a noble effort to win customers to your product or service. Of course, you will probably want to do some minor editing, but not too much. Because your goal is to get the letter out there to see how well the market responds. So. We've got a good hollister france enough letter, we send prospects to read it, and we see how well it works. But it doesn't stop there. The next step is to test various elements to see how they affect conversion -- for better or worse. Of course, the idea is to improve the letter by degrees, based on the actual response rate, moncler pas cher Como Puedo Reconquistar A Una Mujer until you have a letter that is truly great. So... which method do you subscribe to? Which hollister one should you be using? The first method is for writers/clients with big egos. They are convinced their way is best. They believe the greatness of a letter is determined by how much they love it. Author's Resource Box Submitted : 2009-01-29 05:00:51Word Count : 531Popularity: 111Tags: Sales Letter, hollister sale Letters, Business Writing, Sales, Writing, Business. FOR MORE INFORMATION : Article Source: Author : |
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