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Posted: Sat 14:57, 31 Aug 2013 Post subject: hollister france Effective Market Research Techniq |
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The response rate of cellular phone surveys is very amazing compared to online surveys. This is due to the fact that most people today have mobile devices along with them wherever they go. Thus, they can immediately respond to the survey notification sent through text. In fact, the response rate within 30 minutes of notification via text [link widoczny dla zalogowanych] message is an astounding 45% on an average. Within 24 hours, this rate even goes higher at an amazing average rate of 85%.
However, response [link widoczny dla zalogowanych] rate is just one of the many aspects that you have to consider. Another important factor is [link widoczny dla zalogowanych] the completion rate. This is crucial to the success of the market research. Completion rate is greatly affected by the type of respondents. That is why segmentation is important in this case. You [link widoczny dla zalogowanych] need to separate your target audience by demographics and age. Different age groups have various rates of completion. Recent studies have shown that older [link widoczny dla zalogowanych] groups have better completion rate than younger groups. The average rate of completion for groups of people aged 50 [link widoczny dla zalogowanych] years old and above is 45%. This is far better than the performance of younger groups, particularly those that belong to 25 years old and below, which is only at an average of 15%.
Bear in mind that other than age, the completion rate is also affected by the type of plan that the respondents are subscribed to. Those who are on pre-paid plans naturally have lower completion rate especially if there [link widoczny dla zalogowanych] are too many questions in the survey. Answering all the required questions becomes more costly. On the other hand, respondents on unlimited post-paid plans have higher completion rate because regardless of the large quantity of questions to be answered, there are no additional costs on their part. Thus, when targeting younger individuals who are most likely on pre-paid plans, it is suggested to limit the questions to attain higher completion rate.
Nevertheless, due to the numerous advantages of mobile phone survey, this method of conducting market research is increasingly popular today that many companies and business organizations are already using this technique to instantly get the much-needed results in less time.
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