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What you are doing by asking these questions is clearly identifying who your target customers are and establishing some important baseline information about them (incidentally, this process is called ethnography in anthropology). This is an essential first step in putting your marketing strategy into action.

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Multi-Channel Approach

No doubt you listen to music, and, like most of us, will do this with a range of platforms: your car radio, the TV, YouTube, Pandora and iTunes maybe. Music artists know that their audience will be using these different tools for listening to music, and make sure that their music is available in a variety of ways.

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Keep Your Brand Steady

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