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Have you ever met a donor who liked funding infrastructure? I've. Once.

After i [url=http://www.osterblade.com]moncler sito ufficiale[/url] served as Director of Development for any national non-profit, my organization needed a brand new heating and ventilation system for that national office. The price was around $75,000, as I recall. The executive director approached one of our major donors, a businessman who was also a faithful supporter, and asked if he'd prefer to partner around. The donor promptly wrote a cheque for the full amount. Later on, that same donor made a commitment to pay for the parking lot to become re-paved, a renovation that will cost over $25,000.

That donor was the exception. Most donors do not get looking forward to spending money on sheet metal ducts or fresh asphalt. Donors give to people, not programs. Donors don't send donations by mail to aid a mission statement. [url=http://www.jeremyparendt.com/jimmy-choo.php]jimmy choo paris[/url] They do not respond to appeals from your vision statement. Or simply since your general fund runs out. And they are not (with rare exceptions) inspired to cover electrical bills, staples, travel costs and plumbing repairs. Donors are people. And [url=http://www.shewyne.com/hoganoutlet.html]hogan outlet[/url] people give to people, usually to help people.

This basic fundraising truth means that you have to state your organizational needs in human terms whenever possible. You have to translate your case for support from non-profit-speak into flesh and blood. Donors need to know how [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] their gift will help the folks that you serve.

This fundraising truth still applies even if you don't serve people. If your non-profit promotes nuclear arms disarmament, for instance, [url=http://www.jeremyparendt.com/Barbour-Paris.php]barbour france paris[/url] your donors want to know how their gift will end nuclear weapons testing. If you are an animal-rights charity, your donors need to know how their financial gift will rescue animals from laboratory experiments.

How to say "people," not "programs"

If you're raising funds for [url=http://www.shewyne.com/moncleroutlet.html]moncler outlet[/url] any specific project that aims to assist a specific people group (children, seniors, [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] single mothers, children with cerebral palsy), then your job is straightforward. Think about these questions:

1. What is my client's need?

2. What do we presently lack to meet that require?

3. How will my client benefit if we meet that need?

Here is a good example. Imagine that your non-profit organization in Nigeria runs an orphanage for children whose parents have left from AIDS. The kids are suffering from dysentery because the local water supply is contaminated. Your option would be to drill a well. You need $50,000.

You can send an appeal letter for your supporters, asking for $50,000. Mistake.

You can send an appeal letter to your supporters, asking for $50,000 for any new well. Another mistake.

Remember, people share with individuals to help people. Your donors wish to help orphans, not drill a properly. Drilling the well will help the orphans, however your ask needs to focus on the orphans. Here's how you would answer the above mentioned three [url=http://www.rtnagel.com/louboutin.php]louboutin[/url] questions.

Q. What is my client's need?

A. To prevent deadly dysentery.

Q. What do we presently lack to satisfy that require?

A. A properly that [url=http://www.shewyne.com/woolrichoutlet.html]woolrich outlet[/url] supplies freshwater.

Q. The way my clients benefit if we meet that need?

A. Live [url=http://www.lcdmo.com/hollister.php]hollister france[/url] instead of die an excruciating death. Continue experiencing the advantages of full-time schooling. Still reach their potential physically, socially and emotionally. Avoid many medical complications later in life. Be productive members of society within a few years. Have the ability to help others. You get the drift.

Your work now is to ask for funds to drill the well so that the children may benefit in those ways listed. Don't just request money for [url=http://www.lcdmo.com/hollister.php]hollister pas cher[/url] any well. That's only a project. Do not show a photo of the well in the packing crate. Show the way the donor's gift will help [url=http://www.shewyne.com/woolrichoutlet.html]woolrich sito ufficiale[/url] the children you serve. This is the people.
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