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woolrich sito ufficiale Newsletters 4 Mistakes Peo

 
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PostPosted: Thu 6:07, 17 Oct 2013    Post subject: woolrich sito ufficiale Newsletters 4 Mistakes Peo

Walter Murphy
Submitted 2013-07-17 15:04:18 68% of customers stop doing business because of perceived indifference through lack of communication, according to research carried out by TARP.
Printed newsletters are an ideal way of keeping communication channels open with your customers and prospects. Keeping them up to date with information about your products or services, and anything happening in your company, makes them feel they are [url=http://www.shewyne.com/woolrichoutlet.html]woolrich sito ufficiale[/url] important to you and you are interested in them.
BUT - be careful not to fall into the 'newsletter trap'. You can make your print newsletter effective by avoiding the 9 biggest mistakes people make; here are 4 of them:
Mistake 1: Boring Headlines
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Use attention-grabbing words to give your newsletter headline more impact, such as 'new'; 'announcing' and, where possible, be [url=http://01113.com/viewthread.php?tid=718411&extra=page%3D1&frombbs=1]hollister Les travaux de la semaine Dernière minute Nice-Matin[/url] specific.
Mistake 2: Headlines Are The Same Size
Glance through any newspaper and you see the [url=http://www.shewyne.com/woolrichoutlet.html]woolrich outlet[/url] headlines are different sizes. It makes the paper more attractive to look at and guides the reader to more important articles.
Design your newsletter to do the [url=http://www.fayatindia.com/giuseppe-zanotti.html]giuseppe zanotti[/url] same. Generate more interest in your main stories with larger headlines and use smaller headlines in those that are less significant.
Mistake 3: Woolly [url=http://www.mnfruit.com/airjordan.php]jordan pas cher[/url] Opening Sentences.
Keep your reader's attention with your opening sentence. And once your reader has been caught by the headline, [url=http://www.jay-z.cn/bbs/home.php?mod=space&uid=216578][/url] don't disappoint them with a boring statement; it discourages them from finishing the article.
For example if you are writing the article in an in-house company newsletter for the XL987 widget headline an uninteresting start [url=http://www.storageonline.com.cn/storage/high-end-storage/what-is-symmetrix-enginuity/comment-page-1/#comment-455639]Mario Balotelli ne se refuse rien à Saint-Tropez Dernière minute Nice-Matin[/url] might be:
The new XL987 widget was launched at the company AGM on July 18th in London.
Your reader doesn't care when or where the new product [url=http://www.jeremyparendt.com/Hollister-b5.php]hollister france[/url] was launched - the sentence offers nothing of real interest at all - it's likely to elicit the question "So what?". Whereas this one clearly states something more remarkable:
"As well as increasing production by 30%, the new XL987 widget will cut costs by 10% and is likely to add ?147,000 to the company turnover," claimed Managing Director, Charles Forthwith, at the AGM.
Newspaper reporters know they must get the most important information over first to compel their reader to finish the article. You need to do the same.
Mistake 4: Too Many Font Styles
Resist the temptation to 'pretty up' your newsletter with a myriad of font styles and colours. It makes your newsletter too busy and difficult for people to read. It also looks very amateurish.
Choose a maximum of 2 fonts - 1 for headlines and 1 for the main body of [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] the text. You can change the size of the headline font to create variety - as previously mentioned.
Do not change the font size for the articles. Write enough text to fill the space [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] you have. Don't increase the size to fit a gap or reduce the size to fit more in. It looks inconsistent and unattractive.


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